Several months ago over 40% of our membership completed a survey specially designed to assess the effectiveness of Chiltern Chamber businesses in corporate social responsibility.
One month on and we are now in a position to reveal the very positive results! Chiltern Chamber businesses were consistently effective in providing corporate social responsibility across all four categories of ‘Environmental’, ‘Workplace’, ‘Philanthropic’ and ‘Community’. Some particularly impressive findings were as follows:
Chiltern 150% better than UK Average
100% Chiltern businesses recycle paper
40% UK businesses recycle paper
Chiltern staff have freedom
100% Chiltern businesses offer flexible working
43% UK businesses offer flexible working
Chiltern staff are skilled
95% Chiltern businesses offer training
75% UK businesses offer training
Chiltern is Eco-Friendly
86% Chiltern businesses use LED lights
49% UK businesses use LED lights
… and Chiltern is Charitable!
79% Chiltern businesses give to charity
60% UK businesses give to charity
As you can see, these figures are consistently high, with Chiltern businesses performing way above the national average for all four categories of corporate social responsibility.
Despite these very promising results, the survey still displayed room for improvement in certain areas of corporate social responsibility:
• 29% Chiltern businesses have health & wellbeing schemes
• 33% Chiltern businesses have a charity policy
• 37% Chiltern businesses encourage cycling to work
• 48% Chiltern businesses give staff volunteering time
Therefore whilst the survey showed many impressive statistics regarding the corporate social responsibility of businesses belonging to Chiltern Chamber, there remains room for improvement.
Many surveys displayed that whilst companies often donated towards charities, they failed to have an official company policy in place. This is an important thing to address on the road to becoming an extremely socially responsibly corporation.
Why is Corporate Social Responsibility important?
Corporate Social Responsibility is a useful tool for business owners who want to further their company image in the local area. This can be useful for many reasons:
Contribution towards the local community creates a positive public image of your company. This will make your brand more marketable on social media platforms.
Potential customers are more likely to seek your business over rivals if you are a noticeably more socially responsible company.
A socially responsible corporation treats their staff well. This will increase the attractiveness of your company as a place to work for high-skilled potential workers.
Reduced recruitment costs
Your company’s recruitment costs will be greatly reduced if you are socially responsible – if high-skilled people want to work for your company, then they are probably already applying!
Reduced lighting costs
Environmentally-friendly practices can also help lower costs. LED lighting, for example, is estimated to be 20% less expensive than regular lighting.
Compared to the national averages, Chiltern businesses are very socially responsible and, for the reasons mentioned above, this will benefit all of our companies. However, there is still a lot more that can be done! We don’t want to sit back on our laurels.
Another CSR survey will be sent out to all our members in a few months time. Let’s make our results better than the last one, so we can all receive the benefits of Corporate Social Responsibility!
This is what Richard Collins from CSR Accreditation had to say about the importance of becoming a certificated CSR company…
A CSR Accreditation will help your organisation show what good looks like.
Corporate Social Responsibility (CSR) has become one of the standard business practices of our time.
A good CSR policy connects you with the community that surrounds you, ensures you act responsibly with regard to the environment and helps you value and look after your staff while ensuring that your products and services are delivered ethically and responsibly.
The CSRA Mark of Excellence
Achieving CSR Accreditation is a visible testimony of your excellence in CSR.
The Accreditation shows you have integrated CSR initiatives throughout your business operations
Every successful CSR Accreditation will benefit from:
- Three years CSR Accreditation
- A CSR Accreditation logo pack and guidelines
- An Accreditation certificate
- A tree planted in your name
- Automatic entry to the International CSR Excellence Awards
- Free social media marketing and press release
- Will feature in our CSR Accredited members directory
- 5% of each application fee to go to our nominated charities
If you are interested in the accreditation scheme, please click here: http://csr-accreditation.co.uk/